Build a cast from the commercial logic of cartoons designed backward from the toy aisle.
Make the cartoon. Sell the toys.
Thirty-Minute Toy Commercial
Invent the heroes, villains, vehicles, playsets, catchphrases, and suspiciously necessary accessories of a cartoon you almost remember. Thirty minutes should be plenty.
Interrupt this program
Some assembly required
Make the show. Sell the toys.
Add vehicles, transformations, playsets, mascots, and one more thing the theme song must explain.
Discover the ridiculous and possibly heartfelt story hiding inside the product line.
Commercial? Cartoon? Or both!
Before Saturday Morning Glory, there was a thirty-minute commercial break.
This was the original experiment: invent the cartoon and the toys at the same time.
Wake up early to see where it all startedAvailable in paperback
Some assembly required.
A compact creative game for cartoon devotees, toyologists, and anyone who made their own action figures.